It is important to understand that there are costs associated with being an Online Travel Agent (OTA), which means that you will be able to attract potential customers both inside and outside of Japan only through the Internet. In order to compete with the many vacation home properties that exist throughout Japan and earn a steady income from renting out your own vacation home, you will need to focus on advertising.
Users choose the vacation home property they want to stay in by looking at the photos, videos, and characteristic descriptions of the property. In particular, the photos and catchphrases that come into view first will be the basis for potential users to make a decision when selecting a place to stay from among the many vacation home properties.
The cameras installed in recent smartphones and other devices are capable of taking pictures with professional quality. In addition to high quality images and videos taken with these cameras, include detailed descriptions that are attractive to users.