When setting the asking price for the sale of your vacation home property, you should also consult with a professional company specializing in the operation and management of vacation home properties. In Japan, many property sellers consult with major Japanese real estate companies. That is not a bad thing. However, in the Japanese vacation home sales market, there are not many agents who are familiar with the business, and the agents consulted are often unfamiliar with setting an appropriate sales price.
In recent years, the environment surrounding vacation home properties has changed drastically with the expansion of the sharing economy and work vacations. Therefore, in some cases, potential buyers who already own vacation home properties and rent them out to third parties are likely to be more familiar with the vacation home property market than agents of major real estate companies. Setting too high a price that misses the mark will result in a missed opportunity to sell the property, but setting too low a price that misses the mark has a great risk of causing a great disadvantage to the seller.