Online reviews are important because through Online Travel Agents (OTA), people from all over the world can become potential users of your vacation home. It is not uncommon for customers who have used your vacation home to recommend it to others who have used it, or for users themselves to become users again.
For this reason, it is important to differentiate your vacation home from other vacation home properties through online reviews. In order to differentiate yourself from other vacation home properties, it is important to provide an attractive service that will make users want to write positive online reviews.
Even in the unlikely event of a complaint, if the complaint is handled promptly, users may write an online thank you note or even a favorable online review.