It is to keep providing useful information to users. For example, providing users with information about events near the rental villa or special deals at commercial facilities near the rental villa.
It is also important to keep in touch with guests in a timely manner before and during their stay, regarding welcome services, value-added services, etc. Ongoing communication with users will help show that you are a caring owner/operator. It will also have a positive impact on your online review results on online booking platforms.