One of the factors/examples that can negatively affect online reviews from users of vacation rentals is that the actual property differs considerably from the photos posted on the advertising website.
These days, the images taken by the standard cameras installed in smartphones are of very high quality. Some of the websites related to vacation rentals outside of Japan recommend having a professional photographer take photos of the vacation home property when it is rented out.
However, if the photos are too different from the actual property, there is a risk that users will be disappointed when they visit the site. For example, the exterior of the villa may be much more dilapidated than the photo, or the interior lighting may be too dark. Also, even though several photos were posted as if the first floor had an ocean view, the view may be blocked by grass and trees on the neighboring land, and users may have to go upstairs to see the ocean view. If such a situation occurs, users will not only not use the hotel in the future (they will not become repeat customers), but also have a greater risk of giving it a bad rating in online reviews.